JLG Die-Cast Models Fly off the Shelves
July 18, 2006 — With the successful release of its first series of collectible die-cast models presented by JLG Industries, Inc.,
JLG has developed and manufactured eight different 1/32 scale die-cast models featuring realistic high-quality moving parts, excellent craftsmanship, brilliant colors, and accurate detail. The introductory offering of the JLG collection currently represents each major product category of its product range with seven of the eight original die-cast models in this series still available including: the JLG G12-55A Telehandler; the JLG 1250AJP Ultra Boom Lift; the JLG 3394RT Scissor Lift; the JLG 4013 European Telehandler; the Lull 944E-42 Telehandler; the SkyTrak 8042 Telehandler; and the Gradall 544D10-55 Telehandler.
According to JLG's Director of Marketing and Market Development, David Baxter, sales of their models have skyrocketed in the first six months with tens of thousands of models sold after their introduction during the 2005 Christmas holiday season. "We are pleased that model collectors of all kinds and customers around the world have given us a huge 'thumbs up' purchasing thousands of our beautiful replica models," Baxter said. "As a result of this success and acceptance in the industry, we have also decided to offer four more fantastic models in the upcoming year."
Some might wonder why a huge company like JLG would get into the die-cast model business. "Many companies help extend their brand name and increase exposure for their core products by producing replica models,” said Baxter. “For years, we have been producing our models as marketing tools for our network of equipment rental partners and sales distributors, as well as, selling limited offerings to our employees. The models were so well-received that we decided to expand our marketing focus to include collectors who would like to purchase these life-like renditions of our distinctive equipment to expand their collections."
Four new die-cast models will be released in October. The second series in the collection will feature additional die-cast replica models of JLG's world-class aerial work platform and lift equipment including: the JLG 860SJ Telescopic Boom Lift; the JLG 10MSP Vertical Mast Stock Picker; the JLG T350 TowPro; and the JLG Liftlux 260-25 Scissor Lift. The four additional models will bring the JLG model collection total to eleven.
All of the first series of JLG models released can be seen and/or purchased at www.JLGshop.com.
